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You Won’t Know Until You Go

Kelli Braggs, founder of SanctuaryIAM, standing in a wellness-focused interior space during design process
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NOVEMBER: THE GRATITUDE ISSUE

If I’ve learned anything this year, it’s that vision evolves in motion. You can plan, prepare, and pray, and still only discover the real direction once you start walking. SanctuaryIAM launched as a beautifully integrated wellness concept, blending health, style, and interior environments. And while each of these are still me. Still part of who I am and what my work is designed to give back, something organic and unexpected happened: the interiors work didn’t just gain traction — it quietly became the heartbeat of the brand. Without forcing it, without selling it hard, it grew organically. The service I thought would be last to grow. You truly don’t know until you go — and sometimes clarity arrives only after the first brave steps.

As people invite me into their homes, offices, businesses, and personal spaces, they invite me into their stories, their rest, their healing, their hopes. Wellness, beauty, belonging — they all meet there. What began as one branch of this mission has become the center. With gratitude and intention, SanctuaryIAM now officially leads boldly as a wellness interior design company, serving residential, corporate, and community spaces, while still honoring that we are, at our core, a integrated wellness lifestyle brand rooted in whole-person well-being.

I am profoundly grateful for those who shaped our early chapter – Reshaunda, Dr. Jamila, Briony, Chef Dave, and Aaron. Thank you for your brilliance, your belief, and the foundation we built together. I’m excited about the ways we will continue collaborating in new capacities aligned with this next season, and they remain trusted referral partners. To the women who entrusted us through our initial wellness program — thank you for allowing us to be a part of your story. And to the clients and partners who trusted my eye before I fully claimed this space, thank you.

This November, I’m celebrating clarity that unfolds in layers, courage that builds in motion, and a community that believes in becoming. The best is unfolding — space by space, season by season. Follow along as I build and share my first wellness interior design portfolio projects — I can’t wait for you to see what we’re creating.

Visit our refreshed home at SanctuaryIAM.com and join us as we continue creating spaces — and lives — that help us Surrender. Transform. Evolve

With gratitude,

Kelli Anne 

Founder + CEO